You’ve probably heard the acronym SEO before, but what does it mean? Search engine optimization (SEO) is the process of improving the visibility of your website in search engines like Google and Bing, particularly in organic or unpaid search results where your target audience will be more likely to find you. With an optimized website, you’ll attract more visitors to your site, who will see its value and come back again and again over time especially if you include your target keywords within the text of your website.
Understanding organic search engine traffic
Search engines get more than 100 billion unique visitors each month. To put that in perspective, it’s about 50 percent more than Facebook and Twitter combined. One report suggests that by 2019, organic search traffic will make up over 70 percent of all digital marketing. When you understand how to harness the power of organic search engine traffic for your business, there are three main things that can happen
Improving your organic search results
As search engines continue to evolve, marketers and webmasters need to stay on top of how those changes might affect them. One change that many people are now facing is a shift in SEO away from keyword-centric writing toward content creation. In a nutshell, it used to be that if you wanted your site to rank well in search results for a particular keyword phrase, you’d make sure your site was chock full of that phrase. Now, we’re told that keyword stuffing putting lots and lots of that phrase into your content will only drive away readers who don’t want their information served up with heaping helpings of whatever product or service you happen to be pushing.
Organic social media posts are important too!
Although most people think of search engine optimization as an online marketing tactic, it’s also an incredibly useful and important tool for improving your online presence. And whether you’re trying to get more organic search results or want to increase your visibility among competitors, organic search is a powerful business tool that can help you do both. Here are four ways that organic search can benefit your company:
1) Increase your web traffic
2) Grow brand awareness
3) Drive conversions
4) Boost customer loyalty.
(1 through 4 refer to corresponding paragraphs.) Some people confuse organic search with free or unpaid listings; however, there is nothing free about them because they still cost money to rank well on Google.
Outreach campaign strategies
One key strategy to consider if you’re at a loss for how to start improving your search engine optimization (SEO) is outreach. Many companies who lack the time or know-how to create an effective SEO campaign rely on outside professionals and agencies to handle things for them. By reaching out to them, you could not only learn more about what they can do but possibly develop a mutually beneficial relationship that could pay off in spades over time. This may be one option worth exploring as you struggle with how best to improve your SEO results.
Improving your conversion rate
A strong marketing strategy is essential if you want to get your brand out there and sell your products. Having a well-executed online presence can significantly improve your conversion rate. By using pay-per-click or Google AdWords advertising, you can position yourself as an expert in your field and increase website traffic. You may also benefit from affiliate programs, which allow you to draw traffic by offering incentives like cash back or coupon codes. If you implement these strategies consistently and intelligently, customers will start to see you as an authority on certain topics, and they’ll trust that their purchases are secure when buying from your site. That helps reduce shopping cart abandonment rates!
Link building strategies to make your page more visible
Link building is an important part of your search engine optimization strategy. Search engines like Google use links as a significant ranking factor, and no search engine wants to show websites without value and authority. Link building refers to any activities you do that will make other webmasters want to link back to your page, boosting its ranking in search results for certain keywords. There’s no shortage of link-building tactics available, but there are some core strategies that apply across different platforms and industries
The importance of a blog to your website’s search ranking
The importance of a website to your search engine ranking cannot be overstated. Even though Google offers up various ways for businesses to have their sites appear more prominently in search results ads, business listings, and more nothing increases visibility quite like having a blog on your site. Blogs don’t just improve search rankings; they can also give you an advantage over competitors when people seek information on particular topics. Google rewards sites that are full of engaging content with higher placement in its SERPs (search engine results pages), which means that by blogging regularly, you’re helping both potential customers and search engines find what they’re looking for. This can lead to increased conversion rates and traffic on your site as well as sales leads and repeat business down the line. (Source: Search Engine Watch)