what is digital marketing

It is a form of marketing products or services that involve electronic devices.Digital marketing is a lucrative career option and many people want to dive into the profession. However, it is important to understand the right kind of skill set that you would need to have a successful stint in this ever evolving domain.

What is the digital marketing? why it is important for business?

Actually digital marketing with the explosive growth and worldwide reach of digital medium, traditional marketing no longer lives at the forefront of campaign.From recognition to targeting the right audience and from getting a potential customer to ensuring their engagement, brands needs digital marketing at every step.

This has put digital marketing professionals in huge demand with biggest of brands focusing on hearing this experts.Bigger budgets, increased pay and more career choice are just some of benefits a digital marketing professionals can look forward to.

It is professional program in Association with Google.The digital marketing suggest will show you what’s what.

First supported as a term in the early 2000’s digital marketing has actually been around much longer.

Similar to Welingkar about 100 years longer to be exact Here’s see a a pic of the starting Digital marketer in history.

His name is ” Guglielmo Marconi” and, YUP, In 1896 he was the human to demonstrate Republic transmission of wireless signals. Also, the Radio has been discovered by him.

Presently, after his little confirmation in England mores signals were conveyed across Open Water. And, during it could take other 10 years for radio to reach the public. It sure did not take the inventors long to realise they could use it to sell step.

The first live broadcast was from an Opera performance at the met and find what people died after it they bought show tickets digital marketing strategy was born.

What’s Digital Marketing Matters?

The digital marketing development since the 1990s and 2000s has changed the way brands and businesses.

Digital media is everywhere, Customers can access the information wherever, Whenever And however in the world and know about influence by uses of you brand in fact customers are more widely influenced by other brands.

Only SAS unites best-in-class marketing solutions, award winning data management and the world’s best Analytics to get you sync with each customer’s journey  no matter how fragmented for a clear competitive advantage and a bigger better ROI.

SAS customers intelligence addresses

1. Strategy and operations
2. Marketing Analytic
3. Multi channel engagement
4. Digital experience

In travelling time are you looking your passengers?

At least not a single passenger will spend their time seeing at the road. If any one time you drive and giving a friend ride, take a peek at the passenger seat just one second even now they will be seeing their phones.

However, in the world where 9% of all drivers are on the phone one way or other way at any given moment during daylight hours.

Sometimes not even the drivers is looking at the road anymore who supposed to see those advertisements? and that not even considering self driving Cars on which both apple and Google are working. ” Elon Musk Suggest that They will be here around 2020. That’s I only a few years.

That means you don’t have a much time to figure out these digital marketing stuff, before you can power down your old school printing press and close up shop

The lack of people spending more time using electronic devices is only going up from here.

Not only in India, but also in foreign like Americans spending 11 hours on electronic devices everyday, and during yes, online marketing is the reason that 25 years old scannow sit in their living room and 12 million dollars a year playing video games, offline marketing still has its plans.

There are two main pillars in digital marketing

i. e , 1. Online marketing
2. Offline marketing

In online marketing there are seven big categories

1. Search Engine(SEO) Optimisation
2. Search engine marketing(SEM)
3. content marketing
4.social media marketing
5. pay per click advertising(SMM)
6. Affiliate marketing
7. e-mail marketing (PPc)


Web site
Face book

Online marketing is a marketing activities that use the internet as a medium of communication.

Online marketing cost : hosting and domain name

Number of prospects : As many people connected to view our site.

80% of travel shopping is done online marketing has changed in the last 5 years. By booking movie tickets everything done by online. 8 out of 10 guest influenced by online presence and then hotels are trying to be everything to everybody. online helps with measurability And ROI.

In off-line marketing there are 6 categories

1. Enhanced offline Marketing
2. Radio marketing
3. Television marketing
4. Mobile phone marketing
5. News Paper marketing

What is off line Marketing media?

Offline marketing is a marketing activities that use media other than the internet.

Offline marketing cost: dependent of space and displacement on the front page middle or rear.

number of prospects as many people who read the local newspaper, a maximum number of printed newspapers.

1. Enhanced ( Increase) offline marketing :

This is the form of marketing that entirely offline , but enhance with electronic devices. For example, if you are restaurant uses iPad for iPhones for your customers to create their orders on, then the offline experience of say, eating Thai food is enhanced with this electronic devices.

People have been using digital media why? because to increase their marketing for decades. What’s the difference between a Billboard somewhere in the desert of Arizona and a Billboard in New York city Times Square. “3 Letters : LED Light Emitting Diodes”

All of the billboards in Times Square or electronic! because in the desert of Arizona, no ones competing with you for people’s attention.

If you have a Billboard at all, you win but, in Time Square attention is probably more valuable than anywhere else in the world.

Over 330, 000 people cross through it every each day. If you want to be preoccupied. There’s buses, taxes promoter shooting and then Of course, the” electronic Billboard ” some of them are even interactive showing life it’s of the people on the square or pictures of custom.

A Billboard space on Time Square for year renting will set you back whooping $1000,000 to $ 4000,000, sounds expensive wait until you hear the prices for Super Bowl commercials. What other forms does increase offline marketing take.

Actually what do you see when you walked into an Apple store now a days, people learning Goa iPads macbooks and iPhone.

If you have any different type of electronic product, any product demo is an important part of your digital marketing strategy. Ok the next once a good one if you are remember this, you can consider yourself and extremely lucky kid.

The demo disc for the original PlayStation and several of these were handed out with other games or sometimes, even magazines. It was the same with PC magazines remember when they came with the CDs and later DVD’s and you could not wait to through them into your disk drive and see what samples in digital formal.

People still do this think of all the wannabe rappers or rockers in your hometown, handing out mix tapes and CDs and now probably, USB sticks, to get you to listen to the music.

Alright, time to take a look at the category of digital marketing that’s probably been around the longest.

Radio Marketing

Is radio marketing best advice your business over hundred years have passed since that digital first live broadcast of the Opera performance at the media and guess what radio is still here. Since radio did fairly well in transitioning to the internet it has not taken as big of a hit as TV.

Real things of Radio

1. Radio listeners listen to hours per day on average.
2. About half the population of the US listens to the radio at least once a month.
3. Radio still reaches 85% of the US population every week.
4. 40% of all radio advertising expenses.

During revenue have shrunk, radio is not a dead thanks to Pandora’s 80 million users, there are still about the 4 billion dollars in profits made each year. But, aside from generating a kickass generative radio commercial that will do well, What else is there recently internet radio made a good move, doing what most podcasts do advertise at the starting of Adds / shows.

If you host a show revolving around a certain topic, like coaching you can plug programs and products in right before and at the end of the show. Since social media is the marketing darling these days, it must be fairly easy to find a local radio station, get on your show be interviewed or negotiate a deal with them.

If, once you do we should to get some sponsorship to make sure that you are a prime candidate for the station and that they give you the premium slot and the best time possible. In all cases, doing well and radio means being entertaining.

Cadillacs and Dairy Queen are two brands that come up with solid radio commercial Soniye consistent basis.

TV Marketing

Television marketing campaign, if you are a business owner or marketing manager and you have not used cable to advertise in the past are you have not used it. Recently, I think you will be find our discussion. interesting and useful for planning your marketing strategy and budget.

Over 900 key decision makers National regional and local providing successful Advertising and Marketing compounds resulting in enhanced corporate revenue for clients in variety of industries including: education, Retail, entertainment, politics, Healthcare and Finance.

Some numbers has been involved in the media and marketing industry for over 34 years, creating television advertising marketing and Public Relations Strategies and a variety of programs across all media channels for hundreds of clients throughout south and California.

Unlike, most traditional media and campaigns where is set it and forget it attitude for the length of the campaign……. Online video campaigns offer real time results with the ability to tweak at any time. Optimised, monitored and updated efficiently, you really can bet on success when it comes a digital.

Entrepreneurs now have an opportunity to do to really exciting engagement with their customers, and prospects at a much lower costs have then it might have taken in the past….. it’s very easy to portray yourself as a professional and world class organisation through social and digital media as opposite to maybe the old traditional ways of doing it.

Speed is the greatest advantage in TV marketing and now it’s an Equaliser regardless if you are multinational corporation or a one person startup.

With digital opportunities available to businesses today. Reaching out and connecting to consumers is easier and more effective than ever before.

The other thing I would really invite businesses thinking about digital media. And new media and online adding that to their marketing mix there is a real opportunity to challenge what you conventionally do…….. both in device that you are brand and Organisation takes and how you convey advice how you and build relationships. There’s never been more opportunity to do that in the television marketing we have available today.

Mobile Phone’s Marketing

Mobile movement going on. The Rises of Smartphones creating a smartters as consumers creating more opportunities for modern marketing.


In one week we browse the internet 81%”.

1. Watching a video 48% you search engine 77% and connected with social network 63% all are done with smartphones.
2. Over 50% of smartphone user grab this Smartphone immediately marketing.
3. 68% of companies have integrated mobile marketing in their marketing strategy.
4. 71% of marketers believe mobile marketing core to their business.
5. 88% mobile check real time data for shopping.
6. 30% abandoned shopping on due to Shoddy experience.
7. 60% increase in mobile shopping in future.
8. According to Jeff Bezos 1 billion dollars products order from in last 12 months.

How to build a very good strategy.

1. Keep navigation simple and easy.
2. Simplify shopping experience.
3. Mobile specific User experience.
4. Accessibility
5. Quality products.
6. Value proposition
7. Relevance.
8. Terms and privacy
9. Security

There are two apps grossly underestimated.

Calling and texting:

Cold calling is the act of calling a person with Priya contact and trying to sell them something.

During  at roughly 3 sales per day( marketers call 52 people a day on average with about 17 calls until they find a buyer), he does not have the scalability of social media or email it’s still a valid approach to marketing.

The tactic works, but does not scale a very well when selling to end customers (B2c) making contact before trying to sell helps to close the deal especially in B2B, which is all about connections.

what works better is marketing via texting an “app” that is also available on each and every single phone out there.

Online or offline a text message is almost a guaranteed read. During the ” MMS” obviously tanked after the web became available and mobile data uses cost So little, text are still a good way to reach people and bring value in 163 characters or less.

While you should definitely get permissions first, For example, in the form of having your customers text a certain word to a phone number there are several “provider that of a text marketing at scale”.

Here are some example of how you can” leverage text message marketing”

Special deals, coupons and discounts are a great way for restaurant to get additional customer turn walk into regulars. DVD rental service red box pulled of a successful campaign as well. They let their customers Textiles to 727272 in exchange for a gamble they would receive a random discount on that next rental between 0.10 dollars and 1.50 dollars.

Over only 10 days, they connected with the 400,000 customers and generated over 1.5 million text messages using Text reminders. As the customer service can also enhance your mobile marketing like Walmart does. They alert customers when their prescription is ready for pickup to date they” have sent over 1 billion text reminders”.

Another option is to create a Loyalty program. Where, your customers can trade points collected in an app or when paying and their phone. Only 13% of retails have one so it’s an option that can help you to stand out.

“Since 98% of all text messages are opened”, and 90% of them are opened within 3 minutes of arrival, text messages are also a great opportunity to promote a give away that you are doing.

Using a tool like a Heyo, you can easily create a give away that’s optimised for mobile and work well on Facebook and other social media platforms, like this one.

Anyhow, there is one place of mobile marketing that you should avoid QR codes this barcode like images used to pop up. Everywhere, a few years ago and while some marketers still Scvear by them they are pretty much dead.

Back in 2010 to 2011 only about 6% of mobile phone users in the US head scan a QR code on year. And, By 2012 97% of consumers did not even know what a QR code was.

During I can’t be hundred percent sure about why they were not the big hit someone get them to be I suspect it’s because the system was too complex.

To scan a QR code you had always have to download a specific app. Like Barcoo. then the corresponding content you open within the app, which was often not optimised for mobile.

Big brands also didn’t respect the context of QR codes. Putting them in very unfortunate places like Subway stations with no cell reception or on TV commercials, Where they were only visible for few seconds.

So, don’t waste your time with QR codes your time and money is the best spent elsewhere.


In this session on we have seen,
1. What is mobile marketing,
2. Mobil marketing stat’s,
3. Building good strategy and different types of online and offline marketing.

Of course, no one can afford to miss out on the opportunities after web and eventually every marketer will have to master online marketing.

employee nephew of this offline marketing tactics can help you to not put all of your eggs into one basket, and diversify you lead generation be on social media content marketing and like.

Here’s the breakdown of digital marketing again in offline marketing

1. Increased offline marketing.

1. Electronic bill boards
2. Digital product demos
3. Digital products sample

2. Radio marketing

1. Radio commercials
2. Show sponsoring

3. TV marketing

1.TV commercials
2. teleshopping
3. Super Bowl commercials

4. Mobile phone marketing

1. cold calling
2. Text messages marketing ( give-aways, coupons loyalty)
3. Qr codes

I hope this suggest expanded your view a bit and show you that digital marketing is more than Facebook, Twitter ads on social media blasts.


1. Communication
2. Creativity
3. Analytical Thinking
4. Passion
5. Quick learner
6. Multi tasking
7. Knowledge Hungry
8. Social skills
9. Willingness to experiment
10. Comfort with technology

1. Communication

It is a number one skill that you would need to track the digital code you have good command over language communicate of share with the wire text images and video

2. Creativity

If you don’t think hard enough to be funtime head, you should face failures. so, you should create a new things.

3. Analytical thinking

you would need quick thinking using in Pharma thinking determines the success of campaign. As well as success of your career choice.

4. Passion :

Your passion determined you are mental strength to deal with ever-evolving space if you are happy and determined to work in changing maiyas this is a job for you.

5. Quick Learner

digital marketing is dynamic, ability to a conseculight Assets and adopt is mistaking “quick corrective actions is Vittal to the success half any Digital campaign you need to learn and Reform continuously.

6. Multi tasking :

You just don’t need to be good multitasking but you need to must ambaris too. Digital marketing is done through plethora of channels. Being a good and Competent in promoting your offering through each is nothing less than Vitals.

7. Knowledge Hungry

Working with every evolving space means that you can never be future proof.

8. Social skills

Social media is all about interactions, that is which you connect with others will improve the chances being a successful.

9. Willingness to experiment

Which no fixit rules you will have ability text and try What You Gets feels. As long as you have conference your plans you are going to be a good strategy and even better executive.

10. Comfort with technology

You do not need to be a computer engineer but never the less and you don’t need to be a advise user for technology your comfort with using Technology will determine. How well you could leverage the potential of technology to your advantage. You are exciting about building a rewarding career in the digital marketing industry we will care for you.

Let’s start live orientation on digital marketing for career and business growth

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