How to Write an SEO Friendly Article

How to Write an SEO Friendly Article

SEO-friendly articles have gained popularity among businesses and bloggers as of late, and for good reason. After all, there’s nothing better than seeing your search engine rankings soar! The more traffic you get from search engines like Google, the more opportunities you have to sell products and services. However, writing an SEO-friendly article isn’t as easy as just turning on the auto-pilot feature on your word processor; there are many components that must be included in your article to attract search engine traffic.

Use keywords only once
Search engines have a difficult time indexing articles with keywords scattered all over. Keywords used more often are especially problematic, as search engines tend to rank pages higher when they contain exact matches for a keyword rather than variations. If you’re trying to optimize your content for search engines, try putting your most important keywords in headlines and use them only once within your post. This will help boost your ranking in both organic and paid search results. However, don’t go overboard; repeating keywords too many times can make it seem like you’re trying too hard, making readers think you don’t trust them to get what they want from reading (and potentially driving them away).

Use The Right Number of Keywords
It’s important to remember that search engines are only able to read a certain number of words, so it’s key that you know how many you should write. A good starting point is 300-400 words. Any more than that and your writing might start looking too much like a novel and not enough like an enticing piece of content. Too few words, though, and Google might think you don’t have anything worthwhile to say. This is why keyword density matters: writing with too many keywords (and not enough context) can actually lead Google to lower your ranking in search results because they see it as spammy.

Do Keyword Research
You don’t want your content looking fishy, right? So use some keyword research tools (like Google Keyword Planner or Ubersuggest) to find out what people are actually searching for. Then make sure you sprinkle them throughout your text so that your piece reads naturally. If you can’t find an excellent way to include a keyword, leave it out! You can always link back and reference it in a subheading or callout box; that helps search engines figure out what your page is about without making you look like you’re trying too hard.

Keep Your Title Snappy
While optimizing your title is important, you can only do so much. Some things just aren’t in your control and that’s okay. (For example, people have a bad habit of sharing articles for all sorts of different reasons.) While you can’t necessarily change what makes them share, you can try and create great titles with broad appeal that appeal to lots of people and make them more likely to click on it when they see it. If someone sees your post while they’re scrolling through their feed or while they are looking for something specific, do you think they will be more likely to stop? Of course, they will! Test several different titles and see which one gets better results. You’ll never know unless you test!

Keep your title under 60 characters
Your title is one of your most important and powerful tools on Google, so don’t waste it! Make sure that it’s less than 60 characters (including spaces) in length. Anything longer and you run a higher risk of Google truncating your title at that point. Also, be sure to include keywords related to your content within your title. Not only will it make sense for humans but it gives search engines something else on which they can rank you.

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Include a call to action in your headline and first paragraph
In your headlines and first paragraphs, tell readers exactly what you want them to do next. Click here or download now might be effective calls to action. If your call-to-action is something that can only be done on your website (like registering for a free trial), make sure you have clear directions. Be specific about how they should take action in a way that clearly links them back to your offer, such as telling them exactly where they need to go or what button they need to click. The clearer you are, the more likely it is that users will act immediately without any hesitation.

Test your titles. Then test them again.
To get a good idea of how search engines (like Google) will rank your post, search for your title and see what comes up. Try writing a few different versions of your title, changing a word or two each time, and see what kind of results you get. Don’t be afraid to test any combination that seems relevant! The more tests you run, the better you’ll understand what works. You can also try using specific keywords in your title. For example, 10 Mistakes That Affect Your Ranking versus 3 Ways Search Engines Rank Pages. There’s no guarantee it’ll work, but some people have had success with these techniques

Research other successful blog posts on the same topic you’re covering
You may be interested in starting a series, maybe you’ve written several articles on a particular topic or even just included specific details that might lead your readers to check out other parts of your site. Either way, including links within your own content, is one of the easiest ways to build those important internal links, but it’s also one of those things you often don’t think about until after you’ve finished writing. That’s okay though because it’s something that can easily be fixed by editing and revising. And once you get into a habit of inserting links, then it’ll become second nature and save you lots of time over trying to go back and add them in later. It’s all about efficiency!

Add links that provide value without making people leave your page
You want your articles to rank well in search engines, but you don’t want people clicking away from your site. The best way to handle that is by making sure every link you include in your content provides value for your audience without sending them off of your page. This means taking advantage of social media links like Facebook, Twitter, and LinkedIn that allow users to stay on your site while still engaging with other networks or posting information on their own profiles. But social media shares are just one example; there are a variety of ways you can add links that drive traffic while keeping readers engaged with your content. Here are some examples

Include internal links within your own content
There are a lot of ways you can create links within your content. You can write subheadings, use bold and italics, use hyperlinks to other parts of your own site, or even include some code if you’re comfortable with that. The best part is that internal links build relationships between pages of your site. For example, let’s say one of your articles is about dog training tips for puppies. The title might be Top 10 Dog Training Tips for Puppies [yourblogurl].com/dog-training-tips/puppies If someone searches for dog training tips, they’ll likely click on your link since it’s relevant and speaks directly to their question. Plus it includes keywords people search for!

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