Search engine optimization, or SEO, is the practice of increasing the number of visitors your website receives from search engines. To get people to visit your site, you need to know how search engines work and what they look for when ranking pages in their search results. Fortunately, this doesn’t take a degree in computer science to understand and can be an excellent source of traffic for your website if done correctly. In this article, we’ll cover everything you need to know about SEO so that you can start optimizing your website and generating more traffic from search engines.
Understanding Search Engines
The most important step in improving your search engine optimization is understanding how search engines work. In their simplest form, all search engines look for particular keywords or key phrases within a web page’s content. If you want your website to appear when someone searches for a specific term or phrase, it is essential that you incorporate those keywords into your site’s meta tags and web copy. This is just one of many ways that you can improve your website’s chances of being found by both regular and internet search engines.
While there are many on-page elements that can affect your page’s performance, there are three factors that are both important and easy to control: keyword usage, keyword placement, and metadata. Keyword usage refers back to picking good keywords for your site’s content your title tag, H1 tags, URL structure, and body text. While not absolutely essential (Google has many other ways of ranking pages besides their on-page content), it’s a good idea. If you use your target keyword enough times in your content, especially in high-ranking places like titles and headlines it increases your chances of ranking well.
The Future of SEO
As search engines continue to grow in importance, and consumers spend more time online, organic reach is sure to become an even greater challenge. That means companies will have to get smarter about how they approach search marketing. And that also means that companies need to start looking at their brands as online publishers starting with a solid understanding of who their readers are and what kind of content will appeal most to them. Companies like Walgreens have taken a cue from BuzzFeed by engaging directly with consumers through lists and other features based on user-generated content (UGC). They’ve found it effective: UGC posts produce 10 times more engagement than traditional ads.